With that knowledge and the conducting of a smart research process before every bet, you can start finding bets that your research suggests are of a higher probability than the odds suggest - these are value bets.
How do you calculate decimal odds?
Rule 4 is when a horse is withdrawn from the race, a non-runner, and the odds are adjusted accordingly on the remaining horses in the race. This as less horses being in the race elevates the chance of each remaining horse winning. This will often result in a deduction to the potential returns of the bet you made before the non-runner/s were confirmed. Each-way terms are usually quite similar across all bookies but do differ slightly. Some will offer more places on certain races and may sometimes pay out at a larger fraction of the odds than others. Another good indicator that you're finding value is the closing price.
How to calculate Implied Probability from Fractional Odds
A fixed odds bet combined with Best Odds Guaranteed puts you in the strongest position. Betting on starting price on a bookie without Best Odds Guaranteed means that you may not get the best odds possible for your bet. Whereas Fixed Odds with Best Odds Guaranteed bet best online betting offers for new customers ensures that you do. On Paddy Power, it depends how many are involved in the dead heat for how a bettor is paid out. If it’s a three-way tie for the Top Goalscorer for example, a third of your stake will be treated as a winner and two-thirds as a loser.
Horse betting markets
A £10 bet at evens would return £6.66 in that circumstance. One third as a winner at evens - £3.33 returns £6.66. The other two-thirds as losers with £3.33 returning 0 and the other £3.33 returning 0. If it were a two-way tie, then half the stake would be treated as a winner. A four-way tie would see a quarter of the stake paid out as a winner, and so on. If you place a bet at a bigger price than it is come kick-off, whether it wins or loses you have found a bit of value. For example, on a Thursday you back Crewe Alexandra to beat Gillingham at 1.80, then come Saturday 3pm (kick-off time) you see that the odds have shortened to 1.70 on the Crewe win.
- Bet365 Bet Builder - Compares custom bet builder odds across bookmakers
- Sky Bet Price Boost - Tracks enhanced odds and specials against standard markets
- Paddy Power - Known for novelty and political odds comparison
- William Hill Odds - Compares odds on their extensive range of specials and requests
Finding these kinds of bets will likely stand you in good stead when it comes to your profit and loss in the long term. In contrast, if you are consistently placing bets that are 'drifting' (going off at bigger odds than when you placed the bet) it is going to be very difficult to turn a profit in the long term.
- BettingExpert Odds Comparison - Community-driven tips paired with odds analysis
- Stats Insider - Uses statistical models to highlight value odds discrepancies
- PredictWind - Specializes in comparing odds for sailing and niche sports events
- SportMarket - Professional tool for comparing odds on illiquid or special markets
When it comes to visualising the payout you may get from a bet, we prefer to use decimal odds when betting. It gives a clearer representation of the potential return. If you're considering placing a £10 bet and the odds say 11/8 - would you know how much you would be set to receive if it wins? However, if they say 2.38 (11/8 in decimal), you just need to multiply that by your stake to know what your potential return will be - in this case £23.80.
Join 1,000s of Smarter Bettors
They provide a wide variety of boosts and super boosts, they often supply incentives for bet builders like Money Back as a Free Bet and 25% (sometimes) Winnings Boosts on certain competitions. But, bet365 Soccer Acca Boost may be the strongest feature of the lot. For accumulators built on the following markets: Full Time Result, Both Teams to Score and Result/Both Teams to Score. There's up to 100% boost depending on the amount of legs added. 76% of the 2,500+ bettors you took the survey believe that bet365 or Paddy Power are the bookmaker with the best odds.
Using your knowledge to beat the bookies
Best Betting Sites for Accumulators Best Betting Sites for Horse Racing Best Betting Sites for Free Bets, Offers & Boosts Best Betting Sites for Bet Builders bet365 (48.9%)Paddy Power (27.1%)Sky Bet (8% Just under half (48.9%) of users believe that bet365 have the best odds and that goes alongside 39.6% saying bet365 are their most used bookmaker and 44.9% stating that they are the best for accumulators. Over a quarter (27.1%) think that Paddy Power have the best odds and they came out on top when it came to the vote for the best bet builder offering, with a 57.3% majority. “Void if player does not start on bet365 means I can place player bets before team lineups after released with the knowledge I’ll get a void if they don’t start.” “The Soccer Acca Boost and Winnings Boosts on bet365 mean that your acca or bet builder is very regularly the best price on the market.” “Paddy Power bet builders are the best because of their slick interface and the player fouled market, which is also eligible for Super Sub.” The Premier League and the Champions League are two of the best priced competitions by the bookies because they are expecting a lot of bets placed on them. The Champions League sponsor is bet365 but the offering on Paddy Power is also very good. 76% of our users believe that bet365 or Paddy Power have the best football odds. These three types of odds say the same thing just in a different way, we prefer to use decimal, but it is about finding which one best suits you and which one you enjoy using more when betting. Fractional odds are also known as British odds and are the more traditional odds format used in the UK.
FAQs about UK betting apps
You want to look for the largest fraction of the odds that is offered in the each-way payout and the most places. On bet365 there is good flexibility for choosing your own number of places on a certain race for an each-way bet. Non-runner no bet means you’ll get your stake back (bet is voided) is the horse is a non-runner. A simple way to begin understanding what value the odds reflect is by converting them to probabilities. Every odds value has an implied probability for example, evens (1/1 or 2.0) has an implied probability of 50%. A winning £10 bet at 7/1 would return £80. 7 x your stake (in this case £10) = £70 + your stake being returned (in this case £10) = £80.
Features to Scrutinize
Which bookie is best price varies a lot. A mainstay towards the top of the market is bet365, their odds are often very competitive if not best price. 48.9% of our users see them as the bookie with the best odds. Soccer Acca Boost supercharges bet365 in this comparison, it is limited to bet on Full Time Result, Both Team to Score and Result/Both Teams to Score, but if those are the markets you usually build accas on then you’re unlikely to find better odds elsewhere than on bet365. A 44.9% majority of our users see bet365 as the best bookie for accumulators.
Number of bookmakers
For player prop betting on smaller leagues and the EFL, bet365 have a better range of odds and prices than any other bookie - while bet365 Sub On Play On covers lots of competitions. Paddy Power, Betfair and Sky Bet are also very competitive and offer the player to be fouled market. Paddy Power came out as the best bookie for bet builders in our survey with 57.3% of the vote. Coral, Betfred, Unibet, Bet Goodwin, LiveScore Bet, betway, Ladbrokes, 888sport, talkSPORT Bet, Boyle Sports, Bet MGM, William Hill, Sky Bet, BetVictor and bet365 all offer Best Odds Guaranteed. This means that if the starting price of a horse ends up higher than the odds you take, you’ll get paid out at the bigger price should you win. Decimal odds can be easier to use for trading, they reflect the reciprocal of the probability of the outcome.
| Tool Name | Primary Specialty | Secondary Focus | Best For | Coverage Depth |
|---|---|---|---|---|
| Betfair Exchange | Exchange / Peer-to-Peer | Traditional Odds | Traders & Lay Betting | Exceptional |
| Sportmarket | Asian Handicaps | Standard Lines | Sharp Bettors | Deep |
| BetConnect | Fixed Odds Comparison | Live Betting | Value Seekers | Good |
For example, 5.0 is equal to a probability of ⅕ - a 20% implied probability.
Odds comparison - Tips on how to make the most of your bets
When looking for the best horse racing odds, make sure you are on a site that has a comprehensive horse racing offer. There are a couple of UK betting sites that, although offering many other sports, base their whole operation on horse racing. One of the most popular was Ladbrokes, but William Hill recently decided to join the group of the best betting sites for horse races. Football odds represent a numerical value of one event happening in a football match. For example, if your favorite team has an odd of 1.00 on our odds checker, it means that it’s a match favorite and that it will win.
Betting odds explained - decimal format
The bigger the odds, the less likely your team will win in the end. Here's where thousands of Andy Robson followers get the best odds Voted as the best bookmaker for Odds with 1225 votes (50.52%) Up to 100% Winnings Boost on football accas Best Odds Guaranteed on UK and Irish Racing Voted as 2nd best bookmaker for Odds with 690 votes (28.45%) Voted as 3rd best bookmaker for Odds with 201 votes (8.29%) Best Odds Guaranteed on UK and Irish Racing Freeze big odds acca legs as winners with Acca Freeze Voted as 4th best bookmaker for Odds with 178 votes (7.34%) Competitive odds especially on the player to be fouled market Voted as 5th best bookmaker for Odds with 131 votes (5.4%) Best Odds Guaranteed on UK and Irish Racing bet365 (48.9%): Get the bet365 sign up offer here. Paddy Power (27.1%): Get the Paddy Power sign up offer here. Sky Bet (8%): Get the SkyBet sign up offer here. It is no surprise to see bet365 at the top given the features that they offer bettors to improve the odds that they’re getting. Decimal odds also show close to the exact potential return of a bet if the stake was £1. One good thing from a bettor’s perspective is that the bookies are always competing with each other for who can offer the most value. With this in mind, the best way to stay on top of the value is to have multiple accounts.
- Gambletron2000 - Free open-source tool for scraping and comparing odds
- OpenOdds - Provides a free API for accessing standardized odds data
- The Odds API - Developer-friendly service for fetching comparison data
- Betfair API - Direct access to exchange odds for building custom tools
- Bookmaker APIs - Many bookmakers offer APIs for programmatic odds comparison
- GitHub repositories - Community-built scripts and tools for odds aggregation
To use horse racing as an example, some bookies will offer more places for each-way terms than others on a certain race. Some may offer boosted prices, and others may offer money back as a free bet. You want to squeeze as much value as you can get out of any bet you place, and ensuring you place that bet with the bookie that has the biggest odds (best price) on that specific bet is the simplest way to do that.
| Tool Name | Live Odds Updates | Number of Bookmakers | User Interface | Price Alerts |
|---|---|---|---|---|
| Oddschecker | Yes (Real-time) | 50+ | Clean & Intuitive | Yes |
| Oddsportal | Yes (Fast) | 70+ | Dense but Comprehensive | Customizable |
| Betbrain | Yes | 90+ | Professional Focus | Yes |
On football, bet365 Early Payout can sometimes give them the edge in the market. Their prices in the match odds markets are usually very competitive and sometimes even best price, with Early Payout included, which means that if the team you back to win goes two goals up at any point you’re paid out as a winner - something that not every bookie offers and even when they do it is rarely at as generous odds as on bet365. Bookmaker overround is the way that the bookies factor in profit margin, best shown as a percentage.
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